Men Copywriters Vs Women Copywriters… Who's Got the Edge?

Show Notes:

Today’s guest is a walking reminder of our human origins, or said differently, how we as humans used to live & think for 99% of the time on Earth. The main challenge he’s been tackling for over 30 years now is:

“How do we retain some sense of our ancestry and our ancestral ways while making it work in the modern world & environment.”

And as Frank beautifully put it, the challenge isn’t small, because: “We’re just animals who are trying to function in an alien environment. We’re all trying to adapt to this world, that we don’t really understand.”

The 3 main questions me & Frank are exploring today:

❓ What caused the big shift from humans living in harmony with Nature, and the present moment, where it’s a Man against Nature, trying to master it.

❓ Why a trip to the Ground ZERO of Human experience, which is Africa and its native Tribes, changed Frank‘s perspective on the human condition – forever

❓ What is the unifying story that will bring, us humans, together, moving forward?

Full show notes and resources can be found here

Links Mentioned In The Episode:

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit konradyerba.substack.com

Human Nature from Caveman to Homo Deus: 30 Years of Wisdom in History, Biology & Science | Frank Forencich

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🔥 There are many inherent differences between men and women, not just in our physical bodies. If you’re looking to become a copywriter, you should be aware of your god-given strengths and weaknesses that determine which skills you should focus on learning as an up-n-coming copywriter.

Top Takeaways:
✅ Men are interested in things, while women are interested in people. Which makes men more logical and women much more empathetic.
✅ In today’s day and age its harder to find people with great soft skills i.e people skills, rather than technical skills. As such, women have the edge.
✅ Men have more ego about their writing and are harder to coach, while women like to play it safe and have a hard time with being direct in their copy.

Like the show? Please subscribe & leave a review — (even one sentence helps):

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit konradyerba.substack.com

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