What IS Copywriting & What Does A Copywriter Actually Do? (Not What You Think)

Show Notes:

Today’s guest is a walking reminder of our human origins, or said differently, how we as humans used to live & think for 99% of the time on Earth. The main challenge he’s been tackling for over 30 years now is:  

“How do we retain some sense of our ancestry and our ancestral ways while making it work in the modern world & environment.”

And as Frank beautifully put it, the challenge isn’t small, because:  “We’re just animals who are trying to function in an alien environment. We’re all trying to adapt to this world, that we don’t really understand.”

The 3 main questions me & Frank are exploring today:

❓ What caused the big shift from humans living in harmony with Nature, and the present moment, where it’s a Man against Nature, trying to master it.

❓ Why a trip to the Ground ZERO of Human experience, which is Africa and its native Tribes, changed Frank‘s perspective on the human condition – forever

❓ What is the unifying story that will bring, us humans, together, moving forward?

Full show notes and resources can be found here

Links Mentioned In The Episode:

• The Reenchantment of the World by Morris Berman
• The Master and His Emissary by Iain McGilchrist
• The Fall by Steve Taylor
• Frank’s Website

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