The Art of War of the Inbox: Principle #1 – Stop Fighting Fair

“According as circumstances are favorable, one should modify one’s plans.”  Sun Tzu Your email inbox has become a warzone. And when in times of war, wise generals – and marketers – should turn to Sun Tzu, the Chinese warrior-philosopher-strategist, for assistance. He documented his timeless advice in his now legendary guide, The Art of War. […]

What IS Copywriting & What Does A Copywriter Actually Do? (Not What You Think)

Show Notes: 🔥 If you are anything like me, when you first heard the term “copywriting”, it seems like a fugazi (fairy dust). It also doesn’t help that when you Google copywriting, there are a bunch of contradicting definitions. In this video, I’m explaining what copywriting is, what copywriting isn’t and why you should seriously […]

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