The Art of War of the Inbox: Principle #1 – Stop Fighting Fair
“According as circumstances are favorable, one should modify one’s plans.” Sun Tzu Your email inbox has become a warzone. And when in times of war, wise generals – and marketers – should turn to Sun Tzu, the Chinese warrior-philosopher-strategist, for assistance. He documented his timeless advice in his now legendary guide, The Art of War. […]
What do🌹 Flowers Know About Marketing that Weeds ☘️ Don’t? Lessons from Sexual Selection
Why is efficiency & marketing a pair that doesn’t go well together and might even be antonyms? Let’s look at the world of nature to explain this phenomenon. Even though there are different kinds of weeds, you call them all… “Weed”. Flowers, on the other hand, you distinguish into different kinds: lavender, rose…tulip, etc. (unless […]
What IS Copywriting & What Does A Copywriter Actually Do? (Not What You Think)
Show Notes: 🔥 If you are anything like me, when you first heard the term “copywriting”, it seems like a fugazi (fairy dust). It also doesn’t help that when you Google copywriting, there are a bunch of contradicting definitions. In this video, I’m explaining what copywriting is, what copywriting isn’t and why you should seriously […]
This Is EXACTLY How Much Practice Time You Need To Learn Copywriting Like A Pro (Formula)
You may be thinking of becoming a freelance copywriter or you’ve already started. Either way, the question that many ask me remains – how much time you need to learn copywriting like a pro. In this video, I’m sharing a formula I’ve created to help you with your question… Like the show? Please subscribe & […]
