Welcome back to the Quest For Questions Podcast! In Part 2 of our Behavioral Economics Masterclass for Entrepreneurs, we continue our conversation with Rory Sutherland to help you Boost Sales. Don't miss this!
🔥 Uncover these captivating questions: 🔥
00:00 – Intro to Part 2: The Masterclass Continues!
01:46 – Psycho-logical Innovation in Business
11:28 – Map is NOT the Territory
20:03 – Most Underrated Scientific Theory
22:30 – Inefficiency, Growth & Capitalism
27:16 – Marketing & Sales Psychology Hacks
38:03 – Getting Paid for Creative Ideas
51:35 – Solving the Most Challenging Problems
56:00 – Rory's Marketing Course & Upcoming Book…
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📚 RESOURCES: 📚
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💠Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland
💠Stop Making Sense (Upcoming Book by Rory Sutherland
💠 Mad Masters" Online Course by Rory Sutherland
💠 Obvious Adams: The Story of a Successful Businessman
💠Roger Martin
💠The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers
💠The Red Queen: Sex and the Evolution of Human Nature by Matt Ridley
💠 The Experience Machine: How Our Minds Predict and Shape Reality by Andy Clark
💠 Richard Hamming: You And Your Research
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