Welcome back to the Quest For Questions Podcast! In Part 2 of our Behavioral Economics Masterclass for Entrepreneurs, we continue our conversation with Rory Sutherland to help you Boost Sales. Don’t miss this! If you missed the first round, catch up here.
🔥 Uncover these captivating questions: 🔥
00:00 – Intro to Part 2: The Masterclass Continues!
01:46 – Psycho-logical Innovation in Business
11:28 – Map is NOT the Territory
20:03 – Most Underrated Scientific Theory
22:30 – Inefficiency, Growth & Capitalism
27:16 – Marketing & Sales Psychology Hacks
38:03 – Getting Paid for Creative Ideas
51:35 – Solving the Most Challenging Problems
56:00 – Rory’s Marketing Course & Upcoming Book…
📚 RESOURCES: 📚
- 💠Alchemy: The Surprising Power of Ideas That Don’t Make Sense by Rory Sutherland
- Stop Making Sense (Upcoming Book by Rory Sutherland
- Â Mad Masters” Online Course by Rory SutherlandÂ
- Obvious Adams: The Story of a Successful BusinessmanÂ
- Roger Martin
- The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers
- The Red Queen: Sex and the Evolution of Human Nature by Matt RidleyÂ
- The Experience Machine: How Our Minds Predict and Shape Reality by Andy ClarkÂ
- Richard Hamming: You And Your ResearchÂ
