What is cold email all about…
Psychology + Sales + Story = getting a stranger to do something big (and usually uncomfortable) with less than 100 buttons on a keyboard.
What you need to add to your book shelf to level up your cold email game (from Nate Wright) :
- Alchemy by Rory Sutherland … to help you sell to irrational people in a wacky world.
- Decisive by Chip & Dan Heath … to help you make better choices with your campaigns (and word choice)
- Atomic Habits by James Clear … to help you make reading your emails a habit
- Never Split the Difference by Chris Voss … to help you use empathy in a tactical (yet human) manner – has been especially useful when rewriting tone deaf crisis-messaging
- 12 Rules for Life by Jordan Peterson … to help you understand why people shy away from your truly useful advice or offer
- Be Obsessed or Be Average by Grant Cardone … to help you embrace the ‘sales’ part of a sales email
- The Fish that Ate the Whale by Rich Cohen … to help you accept business (and human) flaws always make a better story.
- A Hero with a Thousand Faces by Joseph Campbell … to help you transform your boring email into a memorable story
- The Sword in the Stone by T.H. White … to help you remember that just one email (or approach) can help your future clients/customers
- Rewire by Richard O’Connor … to help remind you just how hard you (and your prospects) resist change – even when things suck
- The 48 Laws of Power by Robert Greene … to help you *see* how the texture found in specifics can transform a bland message into something sticky
- Never Eat Alone by Keith Ferrazzi … to help you see that true relationships, true influence, and true business success cannot happen solely in the inbox
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