How to Manage Expectations With Your Copywriting Clients

Managing expectations will either make or break your business or freelance career. I’ve learned it the hard way, hence the reason I’m sharing the most important lessons.

Top Takeaways:

✅ Make sure they understand that they need to trust you 100%, otherwise the project will not be successful.

✅ Explain and jot down on paper the entire process and deliverables…the whats, whens and whys

✅ Give the clients heads up what they should expect as far as success – you don’t guarantee success but rather give them the best odds.

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